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Our Founders
Noel Lorenzana
Noel is a distinguished global corporate leader, renowned for his transformative impact on business growth and profitability. His broad expertise encompasses FMCG, telecommunications, media, technology, asset management, microfinance, and the nonprofit sector. He has held key roles at PLDT, including Chief Transformation & Customer Officer, and Executive Vice President at Smart Communications. He has held various CEO positions as CEO/President of Mediaquest/TV5/Cignal, President of NutriAsia, EVP for Smart Communications, Chairman Unilever Malaysia/Singapore, as well as various regional, global executive roles in Unilever in the Philippines, and China. He also runs businesses in microfinance, content production, software development, and supply chain advisory. As an Independent Director at ATR Asset Management, he chairs the Governance and Risk Management Committees. And experienced in governance roles in both business and non-profit sectors. His accolades include awards from the Malaysian EU Chamber of Commerce and the University of the Philippines. He holds a BS in Chemical Engineering and has completed executive programs at MIT Sloan, Kellogg, Said Business School, and Hult Ashridge.
GINA Lorenzana
Gina is a visionary global business leader with a proven track record in both emerging and developed markets. Her expertise spans turnarounds, scaling businesses, and executive leadership roles at Unilever PLC where she served as Global Vice President Fabric & Fashion, Regional Vice President for Asia Africa MiddleEast, VP Personal Care UL Philippines and Marketing Director positions in Indonesia and China. Since the 2010s, Gina has passionately cultivated brands that are both profitable and purpose-driven. A staunch supporter of diversity, equity, and inclusion, she is a Fellow at the International Women’s Forum and was recognized as the Asia Pacific Tambuli Chief Marketing Communications Officer of the Year. Gina is a Certified International Director from INSEAD, a member of Women on Boards, the Corporate Governance Institute, NOWCD (Women Corporate Directors) and serves as an Independent Director for Century Pacific Food Inc. She is the founder of NADA DEBAJO, a circular, digitally connected fashion brand in the EU, promoting mindful consumption.
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